WestRock Continues Its Segmentation Strategy Of Fragrance Sprays

In the wake of the success of its “Emotions of Spray Collection”, the specialist of fragrance and cosmetics dispensing systems introduced two new sprayers at Luxe Pack Monaco, offering new solutions for brands to further expand the perfume experience.

WestRock’s consumer research and insights have shown consumers notice, appreciate and feel connected by the nuances of the total product experience: the way a spray touches their skin, the sensation of dispensing of product and of course, the overall look. “These studies have highlighted the importance of sprays in the consumer experience, and how expectations vary, especially between men and women and also between the different moments of the day,” explains Sandy Gregory, Associate Marketing Director Global Fragrance and European Beauty.